Swarovski is an Austrian company that makes high quality hand-cut crystal.
I have chosen to use Swarovski Cubic Zirconia in my silver stud settings because of their brilliant sparkle, well-known brand of quality, and for the ethical and environmental benefits of sourcing non-mined products.
Each Swarovski Cubic Zirconia is laser etched with the Swarovski logo so that it is not confused with another gemstone or of an inferior crystal.